Category Archives: Blog

Big Tobacco Wants Your Young

Fresh information has surfaced lately about the activities of Big Tobacco companies in markets over the developing world. One investigation by Reuters news agency revealed the facts of how Philip Morris International has been targeting young adults, teenagers and the younger generation in India through colourful advertising and promotions at night clubs and parties in large cities like Delhi. In Uganda, British American Tobacco has won the best battle to limit the expansion of health alerts on packets and point-of-sale displays.

For those who have studied a brief history of the tobacco industry, these tactics will come as no surprise. In the developing world, Big Tobacco seemingly is replicating the advertising strategies which it first performed in countries like Britain more than 60 years ago.

Public health efforts in Traditional western countries have proved effective in changing the regulation and stubbing these away – and subsequently improving the decline in smoking rates. It is this experience that has made some tobacco companies so determined to fight against similar public health  procedures in the developing world.

A historical perspective, then, can be useful in illuminating their strategies, aiding to  make clear why the tobacco industry is so protective of its marketing activities.

Introducing researching the market

Cigarettes are a fairly standardized product.  Right now there are  only a few properties that can be altered to distinguish one brand from another,  which explains why advertising is so important. It’s through marketing and advertising that different brands distinguish themselves about what remains a crowded  industry.

Data from OECD Factbook 2013.
This was especially  apparent in the UK in the 1950s and 1960s, when the  United kingdom  tobacco industry resumed advertising cigarettes following a calm down, quiet, quieten in sales during the period of rationing that trailed World War 2. Powered by the  growing techniques of researching the market, tobacco companies started out tailoring their promotions to specific demographics.

In particular, studies of the reasons of consumers in the mid-1950s emphasized essential young people were for cigarette manufacturers. Market research for  Imperial Tobacco, for example, found that: “The maintenance and stability of the cigarette market  hinged in large measure on the regular recruitment of youth (age 15-23, roughly) to the cigarette smoking habit. ”

To accomplish this, admen suggested a host of advertising themes and marketing promotions that they thought would charm to young people. They will talk  about a brandname having a particular “atmosphere” or “identity”, and marketing activities were designed to  improve this.

For instance, the tobacco manufacturer WD & HO Wills introduced a new filter-tipped brand in 1960, Strand cigarettes.  Advertising campaigns featured a lone  shape  – the Strand man – stalking in  relation to city at night time , smoking. The tag line went: “You’re never alone with a Strand.”

Loneliness, and the advice that Strand cigarettes could help you overcome it, were emphasized in the campaign because it was believed this will resonate with young people. Researching the market at the time revealed that youth was a time of heightened low self-esteem, with young people socializing and going out more as they entered the adult world. The  advertising presented Strand cigarettes as a foil to this – a social brace to occupy yourself with when social situations became awkward or else you} found yourself alone.

Sell Cigarettes to the young

Furnished with this knowledge of young people and the social  practices  tobacco companies also started out supporting their ad promotions by running promotions, which took place at various commercial leisure venues.  Another instance, in support of their Bachelor cigarettes brand, John Player & Sons ran a competition in the early 1960s which created at Mecca Dance halls up and down the country.

Dubbed the “Ideal Bachelor Competition”,   contestants and their dance partners could earn prizes of cigarettes and money by dancing the “Bachelor Quickstep” and  giving an answer to several questions. All participants had to be be under 40, and a panel of six young women picked the winner, basing their decision on the “Qualities of an Ideal Bachelor”. These included qualities you might expect, such as having a “bright and cheerful personality”, “a smart appearance” and a “good steady job”.

Events such as this provided a tobacco companies a way to promote their brand and skirt normal rules of advertising.

The tobacco industry focuses on young people because they’re impressionable. Their product and brand preferences are not yet set, and they tend to be  ready  to experiment. Companies need new generations of  people who smoke to sustain sales,

Quit Smoking NOW!

It doesn’t matter your age. Anyone who smokes can quit smoking. If you’re ready to become a non-smoker contact our office now. (603)589-8033

https://medicalxpress.com/news/2017-08-big-tobacco-young.html

Big Tobacco is Making it Hard to Quit Smoking

It’s true smoking is becoming less acceptable in modern society, but the tobacco industry is finding it’s ways around that by making other tobacco products cheaper and more available. This includes the promotion of roll your own products as well as buying cigarette cartons direct from the factory. This is especially true in the United Kingdom where regulations on tobacco are more lax than in America.

These efforts by Big Tobacco are less concerned with getting new tobacco users as they are with digging their addictive claws deeper into existing users. Certainly cheaper tobacco products provide an easier introduction to smoking but Big Tobacco is more interested in the long term support provided by addicted smokers. Many smokers have discovered they can maintain their habit by simply switching brands, with some brands comparable in cost cigarettes at the 2002 average.

As the budget of the average smoker in the UK declines tobacco companies are compensating by providing a wider range of brands and costs. The United States has help to demonstrate by increasing tobacco price as one of the best deterrents to reduce smoking. Always thinking long term profits Big Tobacco has countered by an increase in availability of cheaper products in conventional stores to thwart public health campaigns.

Knowing smoking rates are significantly higher among poorer communities, disadvantaged smokers are more likely to use cheap tobacco. The availability of cheap cigarettes could also be contributing to the widening socio-economic disparities associated with smoking.

All The More Reason To Quit Smoking

The reasons to quit smoking are many with health and money being the most common. In the light of this information there is also a more socially conscious reason. Every cigarette represents a loss of income from the poor to the over privileged tobacco industry. Tobacco use also acts as a devious way to redirect control from the poor to the rich. The only real solution to this is to make quitting smoking a social movement of, by and for the economic underclass.

For more information on my guaranteed quit smoking program please use the contact form on this website.

https://medicalxpress.com/news/2017-07-availability-cheap-tobacco-undermining-efforts.html

“I can’t be hypnotized!” Yes, you can.

“I can’t be hypnotized!” Yes, you can.

Probably due to basic misconceptions about hypnosis there are people who firmly believe they cannot be hypnotized.

There are several reasons for this belief and by talking about them I’ll be better able to discuss hypnosis in general.

Do your research and you’ll uncover this definition of hypnosis: “Hypnosis is a process of changing behaviors by bypassing the conscious mind critical factor to make acceptable change at a subconscious level.

What is hypnosis like?

What that doesn’t explain is what hypnosis is like to someone who has never experienced it. As a result people take stories and hearsay to create their beliefs about hypnosis. Much of what people are exposed to about hypnosis is so fantastical they can’t imagine being able to be hypnotized.

My first response to someone who says “I can’t be hypnotized” is to explain that hypnosis is simply an intense and pleasant state of focus. Thus it’s a natural process that occurs under certain conditions. Because it’s all about paying attention the only people who can’t be hypnotized either don’t have an attention span or can’t/won’t follow instructions.

People will sometimes say it as a challenge “You can’t hypnotize me”. In many of these cases they believe hypnosis is a contest of wills with the hypnotist dominating the subject so there is a natural defensiveness. To these people I say “You may be right. I can’t hypnotize people who can’t follow instructions or simply aren’t able to pay attention. But if you like we could do a small test to make sure you’re not one of those people.” From there I demonstrate how simply paying attention can make dramatic changes to perception.

The only example of people where I’ve had problems hypnotizing were people so anxious it pulls their attention away from everything else. These so-called difficult people can still be hypnotized by using different tactics to help them redirect their attention.

The bottom line is you CAN be hypnotized if you want and if you are willing to follow instruction.

Want to find out more?  Call my office (603)589-8033

Hypnosis For Pain Control 

According to an article published in the Journal of General Internal Medicine, Mindfulness training and hypnotic suggestion significantly reduced acute pain experienced by hospital patients.The study took place over a year involving 244 patients at the Utah Hospital in Salt Lake City, Utah. When testing three different methods of pain control, hypnosis yielded the best results. This was done with only the most basic of training in hypnosis, performed by social workers. There are in fact countless studies on hypnosis and pain relief. Some people even come to us before a surgery to prepare for it. 

You can be free from physical pain through Hypnotherapy

What does this mean to you? Firstly, hypnosis is a scientifically tested non-drug option for pain control. You can experience good results from only a minimal amount of hypnotherapy, imagine the possibility of success with a 20 year veteran hypnotist who has specialized in helping people who are suffering with debilitating pain. New Hampshire Hypnosis has been in operating since 2009. Chief hypnotist, David Barron has been a professional clinical hypnotist since 1998. 

Are you curious about using Hypnosis to free yourself from pain?

If you would like more information on how pain can be controlled through hypnosis contact New Hampshire Hypnosis at (603)589-8033. Our pain control hypnosis model requires 3 sessions and most people achieve the result they are seeking from the very first session. By the time you are done you won’t have the shackles of pain dragging you down and keeping you hostage. Imagine your life as a person who is liberated and has a new lease on life. Regardless of what you may have been told the pain you are feeling is part of a warning system your body has set up as a defense. Even chronic pain can be overcome through the thorough mental conditioning that occurs when your subconscious mind is satisfied that there isn’t anything you should worry about.

What is New With New Hampshire Hypnosis? – March 2017

Over the past year I’ve done some serious reflection on how to better serve my hypnosis clients.

I started with a very simple motto “One result in one session” and indeed I can consistently get amazing results in one session. What I’m always looking for is improving my clients lives beyond the original change they wanted.

For that reason and many more every one of my clients gets a three session minimum. What I’ve seen from this small change in amazing. Not only do three session help reinforce the change, they help generalize the change in all aspects of their lives. So, in other words, they stop smoking (or lose weight or get rid of anxiety) AND they start feeling more confident, stand taller and generally start living a much healthier way of life.

One client said she noticed her relationships with family members improved.

Understand I don’t intentionally suggest those improvements, they tend to happen on their own when clients get the reinforcement from more than one session.

Another benefit is that three sessions allows for enough follow up to help fine tune any changes the client needs for success. Because the client has multiple sessions the comfort level is greater each time and each following session is easier, more enjoyable and gets a bigger “Wow!” than the last.

What’s changed with New Hampshire Hypnosis is now I ask every client to commit on three sessions. Most people WILL get the result they want the first session, it’s true, but they will get SO MUCH MORE with the following two sessions.

I’m eager to explain this in more detail. You’re welcome to call my office at (603)589-8033.

Why New Years Resolutions Don’t Matter

new-years-resolutionsMost of us consider the New Year as a time to re-evaluate … EVERYTHING … and vow to do better. That is the origin of the New Years Resolution.

This is the reason sales of gym memberships soar in January and why gym attendance plummets in February.

It’s hard to imagine what can happen in one year but each year we try again to do better.

Understand, I’m not telling anyone to stop making New Years resolutions. In fact, I’ think we would do better to make a resolution EVERYDAY for only that day.  That way it’s more likely over time that change will happen slowly over the year instead of all at once from January 1st onward.

Think of what you could do if you made 365 small day-long resolutions in a row. You would probably accomplish more with those 365 small resolutions than with a solitary yearly one.

What kind of daily resolution could you make?

  • To be kinder to those closest to you for this one day.
  • To repeat positive phrases quietly in your mind for this one day.
  • To show up on time for this one day.
  • To remove social media from your life for this one day.
  • To give the best service you can for this one day.
  • To read something positive for this one day.
  • To give an honest compliment to three or more people just for today.
  • Anonymously perform one act of kindness for today.

The list can go on and on.

Why wait for a year to roll around when you can resolve to do something good every time the day begins?

Perhaps the title of this article is wrong, New Years resolutions ARE important. Sometimes what is more important isn’t the big efforts we make to improve our lives, but the small ones.

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About The Author

David Barron owns New Hampshire Hypnosis and  is a veteran hypnotist with over 20 years of experience. He regularly teaches hypnosis and has published multiple books about the mind under the pen name Dantalion Jones. Click here to read his amazon authors page.

Podcast Interview with David Barron of New Hampshire Hypnosis

The Exciting Life of an Entrepreneur

Being your own boss can be a great option in today’s unreliable job market, but it’s not for everyone.

On top of the challenge of finding clients, paying bills and taking on all those pesky chores that your former co-workers used to do, like billing, accounts receivable and marketing, you still have to find a way to service your customers and mix in enough down time so that you don’t get burned out.

Join me for this week’s edition of Live from the Hive as David Barron from New Hampshire Hypnosis and I compare notes and discuss the ups and downs of being self-employed.

  • time management
  • projects & side jobs
  • networking & marketing
  • when to say no
We talk about how we choose projects, the importance of brand image and making the most of our networking opportunities.  As always, David shares a wealth of information about his experiences building his small New Hampshire business.

– See more at: http://queencity.buzz/articles/episode-5-live-hive-david-barron-8315/#sthash.q8KBjzvg.dpuf