Category Archives: Smoking cessation

Big Tobacco Wants Your Young

Fresh information has surfaced lately about the activities of Big Tobacco companies in markets over the developing world. One investigation by Reuters news agency revealed the facts of how Philip Morris International has been targeting young adults, teenagers and the younger generation in India through colourful advertising and promotions at night clubs and parties in large cities like Delhi. In Uganda, British American Tobacco has won the best battle to limit the expansion of health alerts on packets and point-of-sale displays.

For those who have studied a brief history of the tobacco industry, these tactics will come as no surprise. In the developing world, Big Tobacco seemingly is replicating the advertising strategies which it first performed in countries like Britain more than 60 years ago.

Public health efforts in Traditional western countries have proved effective in changing the regulation and stubbing these away – and subsequently improving the decline in smoking rates. It is this experience that has made some tobacco companies so determined to fight against similar public health  procedures in the developing world.

A historical perspective, then, can be useful in illuminating their strategies, aiding to  make clear why the tobacco industry is so protective of its marketing activities.

Introducing researching the market

Cigarettes are a fairly standardized product.  Right now there are  only a few properties that can be altered to distinguish one brand from another,  which explains why advertising is so important. It’s through marketing and advertising that different brands distinguish themselves about what remains a crowded  industry.

Data from OECD Factbook 2013.
This was especially  apparent in the UK in the 1950s and 1960s, when the  United kingdom  tobacco industry resumed advertising cigarettes following a calm down, quiet, quieten in sales during the period of rationing that trailed World War 2. Powered by the  growing techniques of researching the market, tobacco companies started out tailoring their promotions to specific demographics.

In particular, studies of the reasons of consumers in the mid-1950s emphasized essential young people were for cigarette manufacturers. Market research for  Imperial Tobacco, for example, found that: “The maintenance and stability of the cigarette market  hinged in large measure on the regular recruitment of youth (age 15-23, roughly) to the cigarette smoking habit. ”

To accomplish this, admen suggested a host of advertising themes and marketing promotions that they thought would charm to young people. They will talk  about a brandname having a particular “atmosphere” or “identity”, and marketing activities were designed to  improve this.

For instance, the tobacco manufacturer WD & HO Wills introduced a new filter-tipped brand in 1960, Strand cigarettes.  Advertising campaigns featured a lone  shape  – the Strand man – stalking in  relation to city at night time , smoking. The tag line went: “You’re never alone with a Strand.”

Loneliness, and the advice that Strand cigarettes could help you overcome it, were emphasized in the campaign because it was believed this will resonate with young people. Researching the market at the time revealed that youth was a time of heightened low self-esteem, with young people socializing and going out more as they entered the adult world. The  advertising presented Strand cigarettes as a foil to this – a social brace to occupy yourself with when social situations became awkward or else you} found yourself alone.

Sell Cigarettes to the young

Furnished with this knowledge of young people and the social  practices  tobacco companies also started out supporting their ad promotions by running promotions, which took place at various commercial leisure venues.  Another instance, in support of their Bachelor cigarettes brand, John Player & Sons ran a competition in the early 1960s which created at Mecca Dance halls up and down the country.

Dubbed the “Ideal Bachelor Competition”,   contestants and their dance partners could earn prizes of cigarettes and money by dancing the “Bachelor Quickstep” and  giving an answer to several questions. All participants had to be be under 40, and a panel of six young women picked the winner, basing their decision on the “Qualities of an Ideal Bachelor”. These included qualities you might expect, such as having a “bright and cheerful personality”, “a smart appearance” and a “good steady job”.

Events such as this provided a tobacco companies a way to promote their brand and skirt normal rules of advertising.

The tobacco industry focuses on young people because they’re impressionable. Their product and brand preferences are not yet set, and they tend to be  ready  to experiment. Companies need new generations of  people who smoke to sustain sales,

Quit Smoking NOW!

It doesn’t matter your age. Anyone who smokes can quit smoking. If you’re ready to become a non-smoker contact our office now. (603)589-8033

https://medicalxpress.com/news/2017-08-big-tobacco-young.html

Big Tobacco is Making it Hard to Quit Smoking

It’s true smoking is becoming less acceptable in modern society, but the tobacco industry is finding it’s ways around that by making other tobacco products cheaper and more available. This includes the promotion of roll your own products as well as buying cigarette cartons direct from the factory. This is especially true in the United Kingdom where regulations on tobacco are more lax than in America.

These efforts by Big Tobacco are less concerned with getting new tobacco users as they are with digging their addictive claws deeper into existing users. Certainly cheaper tobacco products provide an easier introduction to smoking but Big Tobacco is more interested in the long term support provided by addicted smokers. Many smokers have discovered they can maintain their habit by simply switching brands, with some brands comparable in cost cigarettes at the 2002 average.

As the budget of the average smoker in the UK declines tobacco companies are compensating by providing a wider range of brands and costs. The United States has help to demonstrate by increasing tobacco price as one of the best deterrents to reduce smoking. Always thinking long term profits Big Tobacco has countered by an increase in availability of cheaper products in conventional stores to thwart public health campaigns.

Knowing smoking rates are significantly higher among poorer communities, disadvantaged smokers are more likely to use cheap tobacco. The availability of cheap cigarettes could also be contributing to the widening socio-economic disparities associated with smoking.

All The More Reason To Quit Smoking

The reasons to quit smoking are many with health and money being the most common. In the light of this information there is also a more socially conscious reason. Every cigarette represents a loss of income from the poor to the over privileged tobacco industry. Tobacco use also acts as a devious way to redirect control from the poor to the rich. The only real solution to this is to make quitting smoking a social movement of, by and for the economic underclass.

For more information on my guaranteed quit smoking program please use the contact form on this website.

https://medicalxpress.com/news/2017-07-availability-cheap-tobacco-undermining-efforts.html

The Problem With “Hypnosis Is Magic”

The good news is hypnosis is amazingly effective at helping people. The bad news is many people think hypnosis is magic.

Hypnosis isn’t magic. It’s a very specific process that anyone can experience if they have an attention span and can follow instructions.

Thanks to the media and other poor representations of hypnosis in pop culture there is a large number of misinformed people who think hypnosis is mystical, magical and even, God forbid, satanic.

For those people whose minds are already made up about this there’s nothing I can say. But for those willing to learn and put aside preconception they will find out that hypnosis is a natural process we all experience.

The problem of “Hypnosis is Magic” occurs when people come to me with some of the following requests:

Hypnosis as a cure for your relationship.

I once had a couple come to me requesting to hypnotize the wife to prove that she didn’t have an affair five years earlier while the husband was passed out drunk. Clearly, that was not a hypnosis problem, it was a relationship problem. I told them to see a counselor to help them with their trust issues.

Hypnosis for someone else’s problem

I still get asked “Can you make my kid/parent/spouse fill-in-the-blank?” Basically they are saying “I can’t control my this person the way I want. Can you help?”

The short answer to that is “Maybe I can, but only if they ask me.”

I know the strength of hypnosis and in some cases it’s possible to change people without them knowing but I won’t do that. It’s too much work and there are no guarantees.

Hypnosis to forget

This is usually requested because of pain or trauma that people want to get over. As powerful as hypnosis is total amnesia for events is hit-or-miss at best. Yes, it’s possible but it’s seldom efficient.

A better solution to painful memories and trauma is to strengthen character of the client so can remember events without associated pain. Former traumas become simply events of their life. They will agree they were painful but feeling stronger and those events no longer control them on a day-to-day basis.

Hypnosis for some new age psychic energy thing

Because hypnosis has such broad applications it’s been applied heavily in the new age arena of mystics, psychics and energy workers. While I wish them well in using it, for me hypnosis is a very powerful and precise tool for helping people. Things like ‘opening the third eye’ or ‘raising my own energy’ are just too nonspecific for me to measure. Hypnosis is best suited for changing unwanted behaviors and enhancing performance.

Conclusion

Yes, When I’m hypnotizing someone I go for the ‘Wow!’, that’s what they proclaim when the session is over. It’s a testament of the intensity of what they experienced and proof to them they were in hypnosis.

People will tell you the quality of change they feel from hypnosis is “magical” but that does NOT mean it is magic.

 

Why New Years Resolutions Don’t Matter

new-years-resolutionsMost of us consider the New Year as a time to re-evaluate … EVERYTHING … and vow to do better. That is the origin of the New Years Resolution.

This is the reason sales of gym memberships soar in January and why gym attendance plummets in February.

It’s hard to imagine what can happen in one year but each year we try again to do better.

Understand, I’m not telling anyone to stop making New Years resolutions. In fact, I’ think we would do better to make a resolution EVERYDAY for only that day.  That way it’s more likely over time that change will happen slowly over the year instead of all at once from January 1st onward.

Think of what you could do if you made 365 small day-long resolutions in a row. You would probably accomplish more with those 365 small resolutions than with a solitary yearly one.

What kind of daily resolution could you make?

  • To be kinder to those closest to you for this one day.
  • To repeat positive phrases quietly in your mind for this one day.
  • To show up on time for this one day.
  • To remove social media from your life for this one day.
  • To give the best service you can for this one day.
  • To read something positive for this one day.
  • To give an honest compliment to three or more people just for today.
  • Anonymously perform one act of kindness for today.

The list can go on and on.

Why wait for a year to roll around when you can resolve to do something good every time the day begins?

Perhaps the title of this article is wrong, New Years resolutions ARE important. Sometimes what is more important isn’t the big efforts we make to improve our lives, but the small ones.

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About The Author

David Barron owns New Hampshire Hypnosis and  is a veteran hypnotist with over 20 years of experience. He regularly teaches hypnosis and has published multiple books about the mind under the pen name Dantalion Jones. Click here to read his amazon authors page.

Quality of Life vs. Smoking, Drinking & Obesity

ImprovePerformanceAccording to the World Health Organization (WHO) smoking, drinking and obesity is very likely to shorten the life span of Europeans*. And if it’s true for Europe it’s true for us in the good olde US of A.

Life expectancy is just one reason to change habits and improve your lifestyle. Another reason is Quality of Life.

Overeating, smoking and drinking may provide momentary satisfaction. In the long run these habits literally make you sick and reduce your satisfaction in life and your overall well being.

We all want to change but we don’t all know how. Most of our habits, good and bad, are now subconscious and we notice them by means of uncontrolable cravings and urges. Will power works for a while but it’s hard to fight habits and urges that are so deeply entrenched.

More than any other single method, hypnosis has a long history of changing subconscious habits and patterns and creating healthy choices that FEEL NATURAL.

Seriously, imagine living healthier because it’s easier and because it makes you FEEL GOOD! That’s what hypnosis has been doing for hundreds of years now.

*Source: http://medicalxpress.com/news/2015-09-alcohol-obesity-tar-europe-bill.html

Money! Another Reason to Quit Smoking.

If money helps to motivate you then it’s a good reason to quit smoking!

Below is a calculation of what you will save over the course of 30 years if you don’t spend you money on cigarettes. Are you ready? $72,000! 

If that $72,000 were invested at a 7% return you would have earned at least $226,705!

ExpenseOfSmoking

Conclusion: Smoking is stupid for so many reasons. 

 

The Simplest and Easiest Stop Smoking Method EVER – and it’s free!!!

smoking-nuns260x185Let me be clear, this is an experiment and if you’re a smoker who wants to quit smoking you’re invited to take part.

This idea came about by asking myself “What is the very smallest change someone could do that would lead to them quitting smoking?

It’s pretty simple actually, mindlessly simple! But there are some rules you have to follow. Simple rules … very simple rules.

Here they are:

1) Every day, at least once a day, say with meaning the words “I’m a non-smoker.” You don’t have to say it to anyone but yourself. In front of a mirror is good. Once a day is enough.

2) Say it as though you really mean it.

3) Vow to say those words with meaning at least once a day for the rest of your life.

4) You are FORBIDDEN to feel guilty about smoking. If you decide to smoke, then smoke. It’s your decision.

THAT’S IT!!!!

You are under NO obligation to stop smoking or to change your smoking habit in ANY way.  When you decide to smoke a cigarette smoke it.

….and everyday you are going to say “I’m a non-smoker” with meaning.

If  you decide to not have a cigarette, fine.

….and everyday you are going to say “I’m a non-smoker” with meaning.

If you decide to try something to quit smoking, like the gum, cold turkey or The Patch, GREAT give it your very best.

….and everyday you are going to say “I’m a non-smoker” with meaning.

If you decide to use hypnosis to stop smoking, GREAT! I’ll be happy to help you.

….and everyday you are going to say “I’m a non-smoker” with meaning.

And if at some point you decide to never pick up a cigarette again, Wonderful!

….and everyday you are going to say “I’m a non-smoker” with meaning.

The Theory

The reason this works is that you are subtly forcing yourself to see yourself as a non-smoker.

Of course it could take some time … that’s okay!  There is no pressure on you to stop smoking. You can smoke as little or as much as you want. By say “I’m a non-smoker” everyday with meaning you are nudging your subconscious mind to see yourself in a whole new way.

Because you know that everyday you’re going to say “I’m a non-smoker” that you may find you can delay or avoid a cigarette more easily. And when you want to smoke you still can. You are also creating an opportunity to think about HOW you might become that non-smoker.

There is no time limit for when you’ll quit. It might take a week or a month or 10 years. The time doesn’t matter. All that matters is that you KNOW you’re going to be saying those words everyday… no matter what.

Of course, I want to hear your results. The instructions are pretty simple but if you have any questions let me know.

Sincerely,

David Barron  (603) 589-8033

Changing thoughts on cigarette smoking

george marks man in top hatIn the 50’s, it was fashionable to smoke cigarettes. Back then, you could smoke anywhere… airplanes, grocery stores and even hospitals. Can you remember a time when there were smoking sections in every restaurant? I can. My how times have changed! Today more than 50 million Americans smoke, with about 46% of them trying to quit each year through various methods of smoking cessation.

Face the Smokers Tax

A growing number of companies simply aren’t tolerating smoking in the workplace. Did you know about the ‘Smokers Surcharge’? That is, that more and more companies are beginning to demand that employees who smoke (or those who are overweight) share in a greater part of their health care costs. Statistics show that policies that impose a financial penalty on those who lead ‘unhealthy’ lifestyles has doubled in the past few years. Wal-Mart’s choice to start charging its employees more for insurance came without warning. Target and Pepsi have followed suit forcing workers to pay as much as $600 more per year unless they complete a smoking cessation program.

What’s more is that science is uncovering more and more about just how deceived we have all been by cigarettes. We found a study that recently revealed that people draw harder and deeper on light cigarettes, filling their lungs with more harmful material than they would inhale from regular cigarettes.

Why is Hypnosis effective for Stopping smoking?

How easy would it be to quit smoking if you had more willpower? That’s precisely what hypnosis aims to manufacture…Ten times more will power then you ever dreamed possible. Hypnosis is quite possibly the most scientifically expounded of all the so called “alternative” methods of therapy ranging around 90% effective in studies. Our goal is straight forward, to help you quit smoking. We are sure you can quit smoking through hypnosis and we guarantee it by offering free complementary follow-up sessions (if necessary). There are very few hypnotist who would make this promise. You will be a non-smoker, from your very first session, or we will do more hypnosis. It’s that simple.